In this shortened holiday episode, Ben and Carter talk about preparing your business for the California’s adult legal market in 2018.
This week, Ben welcomes industry icon Debby Goldsberry, co-founder of the Berkeley Patients Group, Executive Director of Magnolia Wellness, and author of “The Idiot’s Guide to Starting & Running a Cannabis Business.” We discuss Debby’s 30-year journey as a leader in the cannabis industry and get advice about operating a business in the era of legal, regulated cannabis.
This week, Ben and Carter are joined by Jamie Feaster, VP of Marketing at Eaze and the company’s very first employee. We’ll ask Jamie to give cannabis founders some actionable advice when it comes to online marketing, and we’ll pick his brain for insights into the future of California’s cannabis market.
Wanna build the next great cannabis company? You’ll need to attract and engage a loyal fan base that actually buys your product. This week, Ben welcomes Chikodi Chima of MoonshotPR.com and Guillermo Bravo of Foottraffik.co. They’ll demystify marketing and show how mission-driven content and digital strategy can help you find consumers and convert them into sales.
Happy Veteran’s Day friends! We’re pleased to welcome to the show today Garrett Ruhland of Biomarker.io. As cannabis becomes more respected for its medicinal applications, and with the ever increasing attention from the FDA, understanding the true efficacy of products is of the utmost importance. Join us as we discover how Biomarker is attempting to solve this problem, and see how Ben digs into the nuts and bolts of building a startup trying to solve a BIG problem.