Episode 056: The Mirror Effect with Bill Kerr

Episode 056: The Mirror Effect with Bill Kerr

This week, Ben redeems himself by returning to the studio to help Carter grill Bill Kerr, founder of Vertical, on brand strategy. We’ll talk to him about his experience building premium mainstream brands, as well as using brand and packaging to differentiate your product in the increasingly crowded cannabis CPG environment.

Episode 055: What's in a Name? An Interview with Claudio Miranda

Episode 055: What's in a Name? An Interview with Claudio Miranda

Suffering acutely from Ben’s repeated abandonment, Carter flies solo today, welcoming Claudio Miranda from Guild Enterprises. We’ll explore how partnerships and brand licensing can be used to help navigate the uncertain and barrier-ridden legal landscape for cannabis businesses.